Whether they are cooking for one, seeking a quick dinner option or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier. Heat & Eat meals were crafted to seamlessly complement customers’ Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. The company announced that the new ready-to-eat meals are available to most customers this week and will be available nationwide by November 1st. The reason? Life got busy, and it all seemed like just too much work.Īs it turns out, I’m not the only one who doesn’t have 45 minutes a night to cook, which is why Blue Apron is debuting a new line of Heat & Eat meals that subscribers can microwave and have on the table in five minutes. The food was good, I learned new recipes, and it was fun.īut I still canceled.
For six months, I was an enthusiastic Blue Apron subscriber.Įach week I’d go on the website, eagerly choose my meals, and then spend an hour or so a couple of nights a week preparing dinner for my family by following Blue Apron’s cook-by-number instruction cards.
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